Executive Summary

As a visionary Creative Director with extensive experience leading multi-disciplinary creative teams, I drive innovative brand experiences and campaigns that deliver measurable business impact. My leadership approach combines strategic thinking, creative excellence, and team empowerment to consistently deliver groundbreaking work for global brands.

Creative Leadership Experience

Executive Creative Director | Global Creative Agency

2017- 2022 Eazybrands agency

2022- present Pedicel Marketing

Strategic Creative Leadership

• Direct team of over 20 creatives including art directors, designers, copywriters, and motion artists
• Oversee creative strategy across 20+ major brand accounts
• Drive innovation in emerging media and technology platforms

Team Leadership & Development

• Implemented mentorship program resulting in 40% internal promotions
• Reduced creative team turnover by 55% through culture initiatives
• Established Creative Excellence Academy for junior talent development

Client Portfolio Achievement

• Won and retained $130k+ in new business through creative excellence
• Maintained 95% client satisfaction rate
• Generated 300% ROI on average for campaign investments

Creative Direction Achievements

Campaign Innovation

• Pioneered AR-enhanced outdoor campaign.
• Developed industry-first social media creative strategy
• Created viral campaign generating 1M+ organic impressions
• Led award-winning sustainability campaign for global brand

Creative Process Innovation

• Established agile creative workflow increasing efficiency by 40%
• Implemented new creative review system reducing revision cycles by 60%
• Created rapid prototyping process for digital campaigns
• Developed proprietary creative testing methodology