Executive Summary

As a strategic CRM and Email Marketing Leader, I drive customer engagement and revenue growth through data-driven relationship management and innovative email marketing strategies. With proven experience leading global teams and managing enterprise-level CRM systems, I transform customer data into actionable insights that deliver measurable business results.

Leadership Experience

Head of CRM & Email Marketing | Global Enterprise

2017- 2022 Eazybrands agency

2022- present Pedicel Marketing

Strategic Leadership

• Lead team of 30 professionals across CRM, email marketing, and automation
• Manage $5M+ annual budget for CRM systems and email campaigns
• Direct CRM strategy for 10M+ customer database
• Oversee email marketing programs generating $50M+ in revenue

Team Management & Development

• Scaled CRM team from 10 to 30 specialists
• Implemented career development program with 40% internal promotions
• Reduced team turnover by 55% through process improvements
• Created CRM & Email Marketing Center of Excellence

Key Achievements

• Increased email marketing revenue by 200% YoY
• Improved customer retention rate by 45%
• Generated 85% increase in email engagement rates
• Achieved 99.8% email deliverability rate

Strategic Initiatives

CRM Innovation

• Led migration to advanced CRM platform
• Implemented AI-driven customer segmentation
• Developed predictive customer behavior modeling
• Created automated customer journey mapping

Email Marketing Excellence

• Established personalization at scale
• Implemented advanced testing framework
• Created dynamic content strategy
• Developed marketing automation workflows

Data Management & Compliance

• Ensured GDPR and CCPA compliance
• Implemented data governance framework
• Created data quality management system
• Established privacy-first marketing practices