Executive Summary

As a strategic Digital Advertising and Media Buying Leader, I drive business growth through innovative digital advertising strategies and efficient media buying practices. With extensive experience managing multi-million dollar advertising budgets and leading global teams, I optimize advertising performance across channels while delivering measurable ROI.

Leadership Experience

Head of Digital Advertising & Media | Global Agency

2017- 2022 Eazybrands agency

2022- present Pedicel Marketing

Strategic Leadership

• Lead team of over 20 digital advertising specialists across paid search, social, programmatic, and display
• Manage $200k+ annual advertising budget across multiple enterprise clients
• Direct media buying strategy for global campaigns
• Oversee performance marketing across all digital channels

Key Achievements

• Improved ROAS by 85% across client portfolio
• Reduced media waste by 40% through optimization
• Generated $100M+ in client revenue through campaigns
• Achieved 95% client retention rate

Strategic Initiatives

Media Innovation

• Implemented AI-driven bid management systems
• Developed cross-channel attribution model
• Created automated budget optimization tool
• Established real-time performance monitoring

Channel Excellence Programs

• Paid Search Optimization Framework
• Social Media Advertising Playbook
• Programmatic Buying Strategy
• Display Advertising Guidelines

Technology Implementation

• Built comprehensive ad tech stack
• Implemented advanced analytics platforms
• Developed custom reporting dashboards
• Created automated optimization tools

Department Leadership

Media Operations

• Direct media operations across global markets
• Manage relationships with platform partners
• Lead quarterly business reviews
• Oversee campaign optimization

Cross-functional Leadership

• Partner with Analytics, Creative, and Strategy teams
• Lead client strategy sessions
• Drive innovation initiatives
• Manage stakeholder relationships

Budget & Resource Management

• Manage $50M+ annual media budget
• Achieve 45% improvement in media efficiency
• Secure budget increases through proven ROI
• Optimize resource allocation across channels