Digital Marketing Leadership Portfolio
Executive Summary
With 8 years of leadership experience in digital marketing, I have successfully guided teams to deliver innovative marketing solutions across diverse industries. My expertise lies in strategic planning, team development, and delivering measurable results for clients while maintaining high team performance and satisfaction.
Leadership Experience
Digital Marketing Team Lead | Marketing Agency
2017- 2022 Eazybrands agency
2022- present Pedicel Marketing
Team Management Achievements
- Built and mentored a cross-functional team of marketing professionals, including content creators, SEO specialists, lead generation experts, paid media experts, interns and social media managers
- Implemented a structured performance review system that increased team productivity by 35% and reduced turnover by 40%
- Established clear career development paths for team members, resulting in over 13 internal promotions over 4 years
Client Portfolio Management
- Oversee a portfolio of 25+ concurrent client accounts across industries including technology, healthcare, retail, insurance, hospitality, agriculture and financial service
- Maintained a 95% client retention rate through proactive communication and strategic account management
- Successfully expanded client engagements, resulting in 40% year-over-year revenue growth
Strategic Initiatives
- Developed and implemented standardized project management methodologies and workflows that reduced project delivery time by 25%
- Created a comprehensive digital marketing playbook used across the agency for consistent service delivery
- Introduced data-driven decision-making processes that improved campaign ROI by an average of 30%
- Led the initiative for creation of programmes that increased turnaround time by 35%.
Industry Expertise
Vertical Experience
- Technology: Led campaigns for SaaS platforms and technology service providers
- Healthcare: Managed HIPAA-compliant marketing initiatives for medical practices and healthcare technology companies
- Retail: Developed omnichannel strategies for both brick-and-mortar and e-commerce businesses
- Insurance companies: Created compliant marketing campaigns for insurance brokering companies.
- Technical Proficiencies
- Marketing Automation: HubSpot, Marketo, Salesforce Marketing Cloud
- Analytics: Google Analytics 4, Adobe Analytics, Data Studio, reporting Ninja
- Project Management: Asana, Monday.com, Notion
- SEO Tools: SEMrush, Ahrefs, Moz, Uberuggest
- Paid Media: Google Ads, Meta Ads Manager, LinkedIn Advertising, X ads,
Key Achievements
- E-commerce Client
- Led a team that increased online sales by 150% through integrated digital marketing campaigns
- Optimized ad spend resulting in 40% reduction in customer acquisition cost
- B2B Technology Client
- Developed content strategy that generated 200% increase in qualified leads
- Implemented marketing automation that reduced sales cycle by 35%
- Healthcare Provider
- Created targeted local SEO campaign resulting in 85% increase in new patient acquisitions
- Managed reputation management strategy that improved online ratings from 3.6 to 4.8 stars
Leadership Philosophy
My approach to team leadership focuses on:
- Empowering team members through mentorship and skill development
- Creating a culture of data-driven decision making and continuous improvement
- Fostering open communication and collaborative problem-solving
- Maintaining high standards while providing support and resources for success
- Balancing client satisfaction with team well-being and professional growth