Product Marketing Leadership Portfolio
Executive Summary
As a strategic Product Marketing Leader, I drive product success through compelling market positioning, effective go-to-market strategies, and data-driven customer insights. With extensive experience leading global product marketing teams and launching successful products, I transform complex product capabilities into clear value propositions that resonate with target audiences and drive business growth.
Leadership Experience
Head of Product Marketing | Global Technology Company
2017- 2022 Eazybrands agency
2022- present Pedicel Marketing
Strategic Leadership
- Lead team of 80+ marketing professionals across segments
- Direct product marketing strategy for enterprise product portfolio
- Oversee go-to-market strategies for 5+ products
Key Achievements
- Increased product adoption by 200% through strategic positioning
- Improved sales enablement effectiveness by 85%
- Generated $30M+ in pipeline through product launch campaigns
- Achieved 95% of product revenue targets
Strategic Initiatives
Go-to-Market Excellence
- Developed standardized GTM framework adopted company-wide
- Implemented competitive intelligence program
- Established market research methodology
Sales Enablement Innovation
- Built comprehensive sales enablement program
- Created product storytelling framework
- Developed ROI calculator and pricing tools
- Implemented win/loss analysis program
Product Marketing Operations
- Established product marketing metrics dashboard
- Created automated campaign tracking system
- Implemented content effectiveness measurement
- Developed customer feedback loop
Department Leadership
Portfolio Management
- Oversee product marketing for entire product suite
- Manage product positioning and messaging
- Direct competitive analysis and market research
- Lead pricing strategy development
Cross-functional Leadership
- Partner with Product, Sales, and Marketing teams
- Lead quarterly business reviews with executives
- Drive product strategy alignment
- Manage stakeholder relationships
Key Department Achievements
Launch Success Metrics
- Averaged 150% of launch targets
- Achieved 90% sales team adoption of materials
- Reduced time-to-market by 40%
- Increased customer engagement by 85%
Market Impact
- Gained 10% market share in key segments
- Improved competitive win rate by 45%
- Increased average deal size by 65%
- Enhanced product perception scores by 80%
Areas of Expertise
Strategic Planning
- Go-to-Market Strategy
- Product Positioning
- Market Segmentation
- Competitive Analysis
- Pricing Strategy
- Launch Planning
- Market Research
- Customer Journey Mapping
Execution & Operations
- Sales Enablement
- Content Strategy
- Campaign Management
- Market Intelligence
- Product Messaging
- Customer Advocacy
- Marketing Analytics
- Partner Marketing
- Regular contributor to industry publications
