Executive Summary

As a Strategic Leader in Search Engine Marketing and Optimization, I drive organizational success by building and leading high-performing SEO/SEM teams, developing comprehensive search strategies, and delivering measurable ROI. With extensive experience managing search budgets and leading global teams, I transform search marketing operations into sustainable business growth engines.

Leadership Experience

Head of Search Marketing | Global Digital Agency

2017- 2022 Eazybrands agency

2022- present Pedicel Marketing

Strategic Leadership

• Lead a team of 11 search marketing specialists across SEO, PPC, and Analytics
• Developed comprehensive search marketing frameworks for diverse industry verticals
• Oversee search strategies for 15+ enterprise clients generating $100k+ in revenue

Team Management Achievements

• Implemented structured career development program resulting in 35% internal promotions
• Reduced team turnover by 50% through improved processes and mentorship programs
• Created specialized tracks for technical SEO and paid search career advancement

Operational Excellence

• Established centralized search marketing operations hub serving global clients
• Developed proprietary search performance tracking methodology
• Created automated reporting systems saving 100+ team hours monthly
• Implemented machine learning-driven bid management systems

Strategic Initiatives

Search Marketing Innovation

• Led transition to GA4 and new measurement protocols across all clients
• Developed enterprise-level SEO automation tools for scale
• Implemented AI-driven content optimization frameworks
• Created predictive search trend analysis system

Process Optimization

• Standardized SEO audit and implementation procedures across teams
• Developed unified cross-channel search strategy framework
• Created efficient workflow between SEO and paid search teams
• Established rapid response system for algorithm updates