Executive Summary

As a Strategic Leader in Social Media and Community Management, I drive organizational success by building high-performing teams, developing comprehensive social strategies, and scaling community operations. With extensive experience managing global teams and overseeing multi-million dollar budgets, I transform social media presence and community engagement into measurable business value.

Leadership Experience

Head of Social Media & Community | Global Technology Company

2017- 2022 Eazybrands agency

2022- present Pedicel Marketing

Strategic Leadership

• Lead a global team of 25 professionals across social media, community management, and content creation
• Developed and implemented 5-year social media and community growth strategy
• Created cross-functional alignment between Marketing, PR, Customer Support, and Product teams

Team Management & Development

• Built and scaled social media team from 3 to 13 members across 3 global regions
• Implemented structured career development program resulting in 40% internal promotions
• Reduced team turnover by 60% through improved work processes and culture initiatives
• Established comprehensive training program and workflows for new team members

Operational Achievements

• Streamlined operations reducing response time by 75% while handling 300% more volume
• Created scalable content approval workflow supporting 50+ markets
• Developed crisis management framework used across organization

Strategic Initiatives

Global Community Expansion

• Led expansion into 15 new markets with localized community strategies
• Established 24/7 community support through strategic team placement
• Achieved 200% YoY community growth while maintaining 90% satisfaction rates

Social Media Transformation

• Orchestrated complete overhaul of social media strategy across all channels
• Increased social media ROI by 150% through strategic resource allocation
• Developed innovative social listening program informing product development

Team Structure & Organization

• Designed a system that ensured that the team stayed creative, informed and refined.
• Created specialized roles for emerging platforms and technologies
• Established clear KPIs and performance metrics for all team members